27, May 2024
Asia’s Gacha Game Obsession and the UK’s Landmark Bill Impacting Apple

Report: Hyper-casual games drive ad buys, video ads reign supreme

Casual games are dominating mobile screens, with a new report from showing hyper-casual games snagging 34% of all ad media buys. Video ads reign supreme, making up 70% of the market, but keeping players hooked remains tough—only 17% return the next day. Top games, however, double this rate at 35%. The U.S. is the goldmine for returns, with rewarded video ads outperforming other countries by a whopping 70%.

Nazara sees FY24 profit surge, but Q4 earnings plummet

Nazara Technologies reported a 21.8% rise in FY24 profit after tax (PAT) to Rs 74.8 crore ($9.1 million), up from Rs 61.4 crore ($7.5 million) in FY23. However, Q4 FY24 saw a staggering 97.8% decline in after-tax profits to Rs 0.20 crore ($24,400) from Rs 9.4 crore ($1.1 million) in Q4 FY23. Annual operating revenue increased by 4.3% to Rs 1,138.3 crore ($138.3 million), but Q4 revenue dropped by 8.1% to Rs 266.2 crore ($32.3 million). Gaming, esports, and adtech are Nazara’s main revenue sources, with esports contributing Rs 631.7 crore ($76.7 million) and gaming, led by Kiddopia, generating Rs 406.5 crore ($49.4 million) in FY24.

NetEase reports strong Q1 2024 results with 7.2% revenue growth

China’s second biggest gaming company NetEase reported strong Q1 2024 financial results, with net revenues of RMB 26.9 billion ($3.8 billion), up 7.2% year-over-year. This growth was driven by the company’s diverse gaming portfolio, including both long-standing franchises and new titles, as well as strong performances from its Youdao (its search engine offering) and Cloud Music segments. Youdao reported positive net income, fueled by digital content and online marketing services, while Cloud Music saw accelerated subscription growth and expanded its library through licensing agreements. 

Tencent’s DnF Mobile launches strong, could revitalize its gaming revenue

Tencent’s Dungeon and Fighter (DnF) Mobile launched earlier this week with a strong opening, as the company aims to revitalize its domestic video game business. Developed by Nexon, DnF Mobile topped iOS free game downloads despite initial server issues. Tencent attributed the disruptions to overwhelming demand, highlighting the game’s popularity. The company addressed the outage with a brief maintenance and compensated players. , is pivotal for Tencent, whose domestic gaming revenue fell 2% in Q1 2024. 

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